At least 320,000 people are homeless in Britain.
Shelter campaigns to help these people by ending homelessness and bad housing. They asked us to help them improve the performance of their social media video by building their in-house capacity and skills.
We delivered a Viral Video Creative training, teaching staff our step-by-step process for creating more shareable videos.Shelter then put this into action, creating a video with five practical tips to help rough sleepers in cold weather.
It became Shelter’s second most shared Facebook video ever.
We’re very proud that we helped them achieve:
An increase of 1,700% on their average video performance