Greenpeace UK wanted to make better videos in-house, specifically through generating fresh content for their Tax the Rich campaign.

So we ran two in-person training days focused not just on learning, but doing.

In each workshop, teams started by generating social-first video hooks before scripting, filming and editing videos in a single day.

Our practical approach meant that the teams learned real skills as they created eleven videos across the two workshops. This included ambitious styles such as vox pop and social experiment videos.

Results from the training

Campaign creative that cuts through

We then helped Greenpeace UK by developing video content for their #TimeToResist campaign to take on billionaire power. We developed a vox pop video concept and script to be presented by Anthony, a member of the Greenpeace UK team, building on the skills he developed in our training days. The video performed well and pioneered a new format that we are now helping to roll out across the Greenpeace network internationally.

The results