Helping Liberty to increase their video impact tenfold

Liberty wanted to level up their in-house video and social media content so they could respond quickly to political moments.

Step 1. Practical training with real results

We ran hands-on workshops that took staff through a repeatable process to ideate, script, film, and edit social-first video content.

This helped Liberty’s team shift from hesitating with video to creating fast, high-quality content in-house, with confidence.

”The video training was so useful! I feel so much more confident to go away and come up with great ideas and make impactful videos.”
Rachel CarrLiberty

Step 2. Building rapid response capacity

We then provided Liberty with targeted training and tools to develop their ability to respond quickly. This enabled them to quickly create a reactive video targeting Suella Braverman, which gained over 2 million views.

This video helped them publicly challenge the UK government’s attacks on protest rights, and brought Liberty’s campaign into the national spotlight.

Step 3. Embedding long term change

To make this momentum sustainable, we worked with Liberty to streamline their internal video workflow, from briefing to sign-off. Together, we developed templates and repeatable workshops to remove bottlenecks and scale up video production. This enabled them to deliver high impact videos, and stunts and changed how they campaign.

”Building this capacity and expertise in-house has enabled Liberty to increase the reach of our campaigns in a way that we would never have had the budget for if we commissioned externally. It’s a huge part of the way Liberty now campaigns and mobilises its audiences.”
Laurence HolmesLiberty