Greenpeace UK wanted to improve their in-house video skills and generate fresh content for their Tax the Rich campaign.
Step 1. Hands-on video workshops
We ran two full-day workshops where teams didn’t just learn, they created. Participants generated ideas, scripted, filmed and edited real campaign videos in a single day.
Together, they produced 11 social-first videos, including ambitious formats like vox pops and social experiments. The top video generated over 250k organic views and 18k Likes when it was uploaded.
”One of the videos produced in the workshop has become one of the best performing videos of the year on our Instagram, driving thousands of petition signs for our right to protest campaign.”
Tom SteadmanGreenpeace UK
Step 2. Campaign creative that cuts through
We then helped Greenpeace by developing video content for their #TimeToResist campaign to take on billionaire power. We developed a vox pop video concept and script to be presented by Anthony, a member of the Greenpeace UK team, building on the skills he developed in our training days.
The resulting videos generated over 400,000 organic views and 25,000 engagements and pioneered a new format. It worked so well we then helped Greenpeace offices around the world to create their own version inspired by our video.
Step 3. A repeatable video sprint model
To build longer term capacity, we designed a fortnightly video sprint workshop format that Greenpeace UK can now run themselves. This provides the team with a consistent, fast-turnaround way to keep making high-quality social video content.
”Our video workshops with VideoRev were incredibly energising and informative. Everyone walked away feeling confident they could go out and start making more videos. I am already seeing an uplift in the amount of high-quality content being made.
Samantha WocknerGreenpeace UK
The results
- 11 videos created across two full-day workshops
- 250,000+ views and 18,000 Likes on the top-performing video from the training
- 900,000+ organic views and 55,000 engagements across all video content
- New vox pop video format developed and adopted by international teams
- Repeatable video sprint workflow now embedded in the team’s process
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