Learn how to build a video strategy that wins campaigns by using phone-shot content to create powerful moments without a big budget.
Wednesday 8th October 1PM-2PM BST
Inspiration and lessons from leading campaigns
You’ll learn how groups like Greenpeace UK, Everyone Hates Elon, Amnesty and Zohran Mamdani are winning campaigns with rapid, creative, and emotionally powerful videos.
- Sam Wockner from Greenpeace UK will share how they are creating viral rapid response videos in-house.
- India Thorogood from Winning Campaigns and Everyone Hates Elon will share how creative action videos can help you shift narratives and get media coverage.
- Richard Roaf from VideoRev will explain a step-by-step strategy you can follow to build your organisation’s impact with video.
Reserve your spot now
Learn practical ways to build a campaign video strategy that works
We’ll show you:
- Why traditional video planning leads to over-investment and under-performance
- The key video styles every campaign should be using now
- How to find the “winning formats” for your campaign and audience.
- How to create newsworthy, viral content by using messengers, locations, visual hooks, and actions.
- How leading creators are using video first strategies that put the audience at the centre of the story
About your presenters
Richard Roaf (he/ him) is the founder of VideoRev and a leading strategist in creative campaigning and video for social change. He’s helped create viral videos with over 100 million organic views, trained over 1,000 campaigners, and built capacity for groups Greenpeace, Liberty, Amnesty International, and The Labour Party.
Sam Wockner (she/her) is Head of Digital Mobilisation at Greenpeace UK, where she manages digital campaigners and content creators. She focuses on evolving how the team works so they can stay agile and ambitious, drawing on what works and inspiration from the best. Her priority is creating the space and support for her team to realise their vision and deliver impact.
India Thorogood….