All Posts By

Rich Roaf

How to generate 100 social media concepts in 1 hour

By Tutorials

5 steps to creating better performing concepts, faster

 

This video and blog explain how to run a meeting with 5 people to generate 100 content ideas in 1 hour, using the principles of the Design Sprint.

We know this process works because we used it with Freedom from Torture to help them raise £300K and create their best performing Instagram post of all time.

 

Step 1. Write a brief Before the session

Before you start:

• Define your objective

• Identify a very specific audience and their motivations

• Define the campaign story and the key facts, values, quotes and images, you can use to communicate it

 

Step 2. Identify successful concepts ⏲ 10 mins

For paid ads you can use the Facebook Ad Library to identify the concepts that other organisations are putting money behind.

For videos the VideoRev Hookbook has identified the top 30 video Hooks for campaigners.

For image posts we use the VideoRev Imagebook, which has identified the 43 top performing creative concepts for Facebook and Instagram.

Using these tools we can spend just 10 minutes selecting the 10 most relevant concepts.

 

Point 3. Individual brainstorming ⏲ 20 mins

We create a Miro board and arrange these successful concepts along the top and have people generate new ideas that apply these creative approaches to our campaign.

Each of the 5 participants brainstorm alone to generate one new concept a minute for 20 minutes. Leaving us with 100 concepts.

 

Step 4. Vote ⏲ 10 mins

We filter from 100 ideas by having participants vote using dots on which concept would engage them immediately.

At this point, you can select the most popular concept based on voting or develop the top 5-10 into a prototype for user feedback.

 

Step 5. Prototype for user feedback ⏲ 20 mins

Using Miro and quick Google image searches we can simply mockup the concepts into a rough prototype with text on an image. We export these images from Miro and put them directly into a Google Form.

It’s easy to then circulate this to colleagues or friends to vote on the concept. But it’s most impactful to recruit members of the target audience to vote on the most engaging concept.

Using this feedback we can not only select the concept that is likely to perform best on social media but we can also strengthen it based on the qualitative feedback.

 

If in doubt, try several out

Using this process for Freedom from Torture’s Christmas campaign we generated over 100 creative concepts for image and video ads.

Because you can never be certain which will perform best, we delivered 20 videos and 20 images, and allowed Facebook to optimise. This process led to a 150% increase in performance from the previous year and a total return on investment of 2.94.

Get started: Send to a friend

If you found this useful, send this page to someone you’re working with and book a meeting to try out a concept generation session using this 5 step Sprint process.

To find out more about how you can use revolutionise your content creation using the principles of the Design Sprint, read more about our Creative Sprint Workshops.

How to generate 100 social media concepts in 1 hour

By Uncategorized

5 steps to creating better performing concepts, faster

 

This video and blog explain how to run a meeting with 5 people to generate 100 content ideas in 1 hour, using the principles of the Design Sprint.

We know this process works because we used it with Freedom from Torture to help them raise £300K and create their best performing Instagram post of all time.

 

Step 1. Write a brief Before the session

Before you start:

• Define your objective

• Identify a very specific audience and their motivations

• Define the campaign story and the key facts, values, quotes and images, you can use to communicate it

 

Step 2. Identify successful concepts ⏲ 10 mins

For paid ads you can use the Facebook Ad Library to identify the concepts that other organisations are putting money behind.

For videos the VideoRev Hookbook has identified the top 30 video Hooks for campaigners.

For image posts we use the VideoRev Imagebook, which has identified the 43 top performing creative concepts for Facebook and Instagram.

Using these tools we can spend just 10 minutes selecting the 10 most relevant concepts.

 

Point 3. Individual brainstorming ⏲ 20 mins

We create a Miro board and arrange these successful concepts along the top and have people generate new ideas that apply these creative approaches to our campaign.

Each of the 5 participants brainstorm alone to generate one new concept a minute for 20 minutes. Leaving us with 100 concepts.

 

Step 4. Vote ⏲ 10 mins

We filter from 100 ideas by having participants vote using dots on which concept would engage them immediately.

At this point, you can select the most popular concept based on voting or develop the top 5-10 into a prototype for user feedback.

 

Step 5. Prototype for user feedback ⏲ 20 mins

Using Miro and quick Google image searches we can simply mockup the concepts into a rough prototype with text on an image. We export these images from Miro and put them directly into a Google Form.

It’s easy to then circulate this to colleagues or friends to vote on the concept. But it’s most impactful to recruit members of the target audience to vote on the most engaging concept.

Using this feedback we can not only select the concept that is likely to perform best on social media but we can also strengthen it based on the qualitative feedback.

 

If in doubt, try several out

Using this process for Freedom from Torture’s Christmas campaign we generated over 100 creative concepts for image and video ads.

Because you can never be certain which will perform best, we delivered 20 videos and 20 images, and allowed Facebook to optimise. This process led to a 150% increase in performance from the previous year and a total return on investment of 2.94.

Get started: Send to a friend

If you found this useful, send this page to someone you’re working with and book a meeting to try out a concept generation session using this 5 step Sprint process.

To find out more about how you can use revolutionise your content creation using the principles of the Design Sprint, read more about our Creative Sprint Workshops.

 

Download the VideoRev Hookbook for viral video ideas

By Resources

The VideoRev Hookbook is a toolkit to help you quickly generate viral video ideas for your campaign.

Enter your details to get instant access to over 30 hooks that the most successful campaign videos are using to drive online engagement.

Start applying them in your own videos and increase engagement immediately.

    The Evidence

    After analysing over 100,000 videos I discovered the 30 hooks that the most successful campaign videos are using.

    The Results

    Using these hooks I was able to create campaign videos that have received 50 million views and one million shares

     

    Case Studies

    By Resources

    The VideoRev Hookbook is a toolkit to help you quickly generate viral video ideas for your campaign.

    Enter your details to get instant access to over 30 hooks that the most successful campaign videos are using to drive online engagement.

    Start applying them in your own videos and increase engagement immediately.

      The Evidence

      After analysing over 100,000 videos I discovered the 30 hooks that the most successful campaign videos are using.

      The Results

      Using these hooks I was able to create campaign videos that have received 50 million views and one million shares

       

      Free Music for Videos that Doesn’t Suck

      By Resources


      I heard this from a charity after I’d used the Audiojungle bestseller “Health, Happiness and Success” for the 100th time.

      Finding music that is cheap but doesn’t sound cheap was always a nightmare. But a few years ago I noticed that some amazing Soundcloud artists were allowing YouTubers like Casey Neistat to use their music in exchange for crediting them.

      Over the last 3 years I’ve assembled a list of artists that are far better than stock music and are free (or only require you to purchase their track on Bandcamp) as long as you credit them.

      After keeping them a secret I’m now sharing 5 of the top artists I’ve found so you can be released from stock music hell.

      If you’re unsure about license info then get in touch with them.

       

      1. David Cutter

      A Casey Neistat favourite, David Cutter makes a range of things but a lot of them are playful and jazzy.

      Requirements

      Free for YouTube and Podcasts with the credit “Music by: David Cutter Music – http://www.davidcuttermusic.com” as long as you buy on his Bandcamp.

      Get in touch if it’s a commercial video. License info.

      2. Floppy Circus

      Funky, upbeat with a nostaligic vibe.

      Requirements

      “You can use my music in your videos as long as you credit both my Soundcloud and Facebook page”. Tracks can be downloaded at the Floppy Circus Bandcamp page.

       

       

      3. Birocratic

      If you’ve watched a Buzzfeed video you’ve probably heard Birocratic’s smooth instrumental hip hop many times.

      Requirements

      Download the tracks via Bandcamp and fill out this license application and he’ll send you a license agreement.

       

      4. Anti

      Sombre, haunting hip hop beats straight from Poznan, Poland.

      Requirements

      Download at from the Bandcamp. “Once you legally purchase my tracks you can use them in your video.”

      Contact: anti2702@gmail.com

       

      5. Jeff Kaale

      With 148K followers and 99 tracks of buttery smooth hip hop, Jeff is a real gem.

      Requirements

      License info. Download from Bandcamp and credit the social media accounts.

      Get more

      We’ve got a lot more music, footage and video resources to share. Join our email list to get them delivered straight to your inbox.