Since Brexit, incidents of racism and hate crime have been on the rise in the UK.
The Racial Justice Network works to challenge racial injustice and inequality. In 2016 we collaborated to create a video to show how ordinary people could fight racism in their everyday lives. The only catch was that they had zero budget to spend.
We applied our Four Step Formula for Viral Videos to come up with a brief. Then we did a one-day shoot with Penny from the Racial Justice Network, filming her sharing her top five ways to disrupt racism on location in Bradford. Finally, we edited and produced the video, launching it on a Facebook page with one like.
Five Ways to Disrupt Racism went viral, inspiring an American remake and generating media coverage.
We’re very proud that we achieved:
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35 million views
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650,000 shares