Greenpeace UK approached us to create a video about microbeads – tiny plastic debris in the world’s oceans that present a serious environmental threat.
Our mission was to raise public awareness of microbeads and drive petition signatures.
Over just over one day, we undertook a Viral Video Sprint and applied our Four Step Formula for Viral Videos. After being pushed out organically, the video was used as part of a paid campaign.
Our Microbeads video became Greenpeace UK’s most successful fundraising video of that year. And it helped to get Microbeads banned.
Our Microbeads video became Greenpeace UK’s most successful fundraising video of that year. And it helped to get Microbeads banned.
The results speak for themselves:
- 122,969 petition signatures
- 1,259 direct debits
We delivered: Video creative, video production
