Greenpeace UK approached us to create a video about microbeads – tiny plastic debris in the world’s oceans that present a serious environmental threat.


They approached us to create a video about microbeads – tiny plastic debris in the world’s oceans that present a serious environmental threat. Our mission was to raise public awareness of microbeads and drive petition signatures.
Over just one day, we undertook a Video Sprint and applied our Four Step Formula for Viral Videos. After being pushed out organically, the video was used as part of a paid campaign.


Our Microbeads video became Greenpeace UK’s most successful fundraising video of that year. And it helped to get Microbeads banned.

The results speak for themselves:

  • 122,969 petition signatures
  • 1,259 direct debits

In addition to the project we are proud to have delivered video training to Greenpeace as well as having created over 20 videos which have led to over 5 million views and 120,000 shares.

 

We delivered: Video Sprint.

 

“One of, if not THE best training sessions I have been to in years”
Aakash Naik, Greenpeace UK

 

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