We worked with Freedom from Torture to develop creative ideas, produce videos and deliver an advertising campaign that lead to thousands of donations for victims of torture.
We showed Freedom of Torture the best fundraising adverts in the field by building a tool to scrape Facebook’s Ad Library. Then we ran a series of Creative Sprint workshops to develop concepts for video and image adverts. Our creative workshops delivered over 100 creative concepts with staff using the online tool Miro.
We developed and delivered on four separate creative concepts using live photo and video shoots with actors and even created a powerful video with actor Thandie Newton. Our semi-automated editing process enabled us to deliver and test multiple versions of each concept and ensure each advert had the best return on investment.
We delivered over 20 images and 20 separate video adverts of different lengths. Then these were strengthened with user feedback from Freedom from Torture’s target audience.
Richard’s Sprint training was superb. I would recommend this training to anybody looking to change the world with social media. More than anything, you’ll come away with incredibly practical, evidence-based tools to help you empathise with your audience, generate ideas to hook them in, and ultimately move them to act.
We delivered: Content Audit, Creative Sprint Workshops, Video Production, Facebook Ad Consultancy
If you want to chat just drop Richard an email and we can jump on a call: richard@videorev.org
