Learn how to create videos that get widely shared without increasing your budget

While many organisations recognise the huge potential for online video, it’s often not clear how to take advantage of it. Videos are commissioned that are professionally produced and meet the brief, but fail to be widely shared. The good news is that if you understand social video it is possible to produce highly shareable video content without a huge budget.


Increase your impact with the Five Step Formula for Viral Videos

Over the course of the day, we will teach you the methodology we have used to consistently create highly shareable videos for political parties, NGOs, charities and other campaigning groups. We have created viral videos that have been shared over 1 million times and viewed 50,000,000 times. Using the Five Step Formula for Viral Videos you can drastically increase the reach of your videos while staying within your budgets.

Key Information

  • Where: Amsterdam Hub
  • When: Tuesday 20th March, 9:30am to 5:30pm

5 Ways to Disrupt Racism

  • Client: Racial Justice Network
  • Views:  29,800,000
  • Shares: 511,000

Undercover Police in Paris

  • Client: New Internationalist
  • Views: 7,900,000
  • Shares: 145,000

Stop NHS Privatisation

  • Client: 38 Degrees
  • Views: 1,100,000
  • Shares: 38,000


Over 8 years of research and experimentation have gone into developing the Five Step Formula for Viral Videos. We have taught the formula to Greenpeace UK, 38 Degrees, Amnesty International and Momentum, and have used the methodology to generate over a million organic shares on our videos.


On social media you only have a couple of seconds to hook your audience in and motivate them to watch your video. We can teach you to do this by developing a strong hook that grabs people’s attention, interest and curiosity.


The vast majority of people who start watching a video on Facebook don’t make it past the first 10 seconds. We can help you increase your audience retention by using varied visuals, fast editing, structuring your videos using numbers and incentivising people to watch to the end.


It’s crucial to embed your video with strong reasons to share. You can dramatically increase share rates by incorporating our six key sharing motivations into your video; helping the world; useful information; personal identity; authenticity; current events; emotion.


However great your video is, unless you have a solid distribution strategy it’s very difficult to generate significant sharing. We can help you seed your video effectively without massive advertising budgets, by helping you research the online communities relevant to your cause.


It’s impossible to guarantee that any individual will go viral but the more videos you create the greater your chances. We can show you how to create more videos for less money per video, by developing in-house capacity, using templates and creating video series.

This workshop is for:

  • Campaigners that develop video briefs or commission videos
  • NGO and charity staff involved in developing video strategy
  • In-house video staff
  • Social media staff that want to do more with video
  • Freelancers that produce videos for good causes

The workshop will also provide:

  • A template for a shareable video brief
  • A checklist for assessing shareable videos

You’ll leave the workshop understanding:

  • Why videos go viral
  • Popular trends and styles for 2018
  • How to develop a shareable video brief
  • The Five Step Formula for Viral Videos
  • How to promote your video online
  • How to measure and report impact

Selected Work

About the Trainer

About the Trainer

The training will be delivered by VideoRev Founder and Director of video agency Alter Eco, Richard Roaf. Richard has worked in online video for over eight years and has delivered training for Greenpeace, 38 Degrees, Momentum, Amnesty International and ActionAid, and workshops for charities at ECF in Oxford, CAMP16 in Amsterdam and Zinn TV in Brussels.

Feedback from previous trainings:

“The training was incredibly useful. I will be structuring our video strategy around these learnings.”
38 Degrees

“One of, if not the best training sessions I have been to in years.”
Aakash Naik, Greenpeace UK

“Richard’s considerable knowledge and experience as well as flexibility and passion for video was incredibly helpful in thinking through how we can better use video to meet our campaign objectives and engage audiences on social media.”

Eva Watkinson, ActionAid


To apply for a place on this training event please complete the application form below.