We provide training and tools to help people create viral videos for social change
Overtaken Obama by creating the most watched Facebook video on the first day of the Paris climate talks.Worked with Momentum on an election influencing video campaign which generated 51 million viewsCreated 5 Ways to Disrupt Racism which received 35 million views having zero budget.Created a video for Greenpeace which led to 100k signatures and 1,000 direct debits
FIVE STEP FORMULA FOR VIRAL VIDEOS
Over 8 years of research and experimentation have gone into developing the Five Step Formula for Viral Videos. We have taught them to Greenpeace UK, 38 Degrees, Amnesty International and Momentum, and have used the methodology to generate over a million organic shares on our videos.
1. HOOK PEOPLE IN
On social media you only have a couple of seconds to hook your audience in and motivate them to watch your video. You can do this by developing a strong hook that grabs people’s attention, interest and curiosity.
2. KEEP THEM WATCHING
The vast majority of people who start watching a video on Facebook don’t make it past the first 10 seconds. You can increase your audience retention by using varied visuals, fast editing, structuring your videos using numbers and incentivising people to watch to the end.
3. MOTIVATE SHARING
It’s crucial to embed your video with strong reasons to share. You can dramatically increase share rates by incorporating our six key sharing motivations into your video; helping the world; useful information; personal identity; authenticity; current events; emotion.
4. MAXIMISE REACH
However great your video is, unless you have a solid distribution strategy it’s very difficult to generate significant sharing. Fortunately you can create a solid distribution strategy without massive advertising budgets, as long as you understand the online communities relevant to your cause.
5. MAKE MORE VIDEOS
It’s impossible to guarantee that any individual will go viral but the more videos you create the greater your chances. We can teach you how to create more videos for less money, by developing in-house capacity, using templates and creating video series.