Enter your details to get instant access to over 30 hooks that the most successful campaign videos are using to drive online engagement.
Start applying them in your own videos and increase engagement immediately.
Thanks to everyone who joined our webinar on rapid response videos co-hosted with NEON, and thanks again to our fantastic speakers.
Below you can find all the recordings of the speakers, and here are the Presentation Slides and the Video Worksheet.
If you want more support to create rapid response content then read about VideoRev’s new Campaign Content Accelerator programme.
If you’re looking to put some of these lessons into practice then we’re launching a new course to help.
In the Campaign Content Accelerator we’ll take you through a step by step process to create a suite of social media content for your campaign including text posts, images, videos and campaign actions. You’ll learn alongside a group of like-minded people working in campaigns, communications and digital roles.
At each stage you will build on the assets and insights from the last, massively speeding up content creation and improving your hit rate by helping you identify the most successful creative approaches.
Enter your details to get instant access to over 30 hooks that the most successful campaign videos are using to drive online engagement.
Start applying them in your own videos and increase engagement immediately.
Thanks to everyone who joined our “How to use video to help the climate movement at COP26” webinar, and to our fantastic speakers Wambui, Hugo and Samuel. Below you can find all the recordings and presentations. Here is the original video tutorial that launched the webinar.
There has been such interest we’ve created a Slack channel to continue to share knowledge and find ways to collaborate at COP26, so please Join the COP26 Video Slack.
Richard presented on “5 key styles of video to reach people at COP26” and “5 steps to creating viral videos at COP”. Check out his presentation for links to 20 successful social media videos.
Wambui presented on SMA’s global rapid response work that brings powerful grassroots stories to audiences with policy changing and resource diversion power.
Hugo presented on 350.org’s work to support impacted communities and gave practical advice on how to set up a team to create rapid response videos.
Samuel presented on what makes a video successful on social and gave practical advice to create political videos that cut through with wider audiences and where to source footage.
We hope you found the session useful. If you’re looking for further help with videos for COP26 then just drop Richard an email and we’d love to jump on a call: richard@videorev.org
Thanks to Ben from Led By Donkeys for sharing the secrets behind their Line Of Duty PartyGate video and the principles behind their viral success.
VideoRev will be making more videos exploring issues around campaigning, politics and communications, and we’d love your feedback on our upcoming video ideas: Google Form
Thanks to everyone who joined our “How to use video to help the climate movement at COP26” webinar, and to our fantastic speakers Wambui, Hugo and Samuel. Below you can find all the recordings and presentations. Here is the original video tutorial that launched the webinar.
There has been such interest we’ve created a Slack channel to continue to share knowledge and find ways to collaborate at COP26, so please Join the COP26 Video Slack.
Richard presented on “5 key styles of video to reach people at COP26” and “5 steps to creating viral videos at COP”. Check out his presentation for links to 20 successful social media videos.
Wambui presented on SMA’s global rapid response work that brings powerful grassroots stories to audiences with policy changing and resource diversion power.
Hugo presented on 350.org’s work to support impacted communities and gave practical advice on how to set up a team to create rapid response videos.
Samuel presented on what makes a video successful on social and gave practical advice to create political videos that cut through with wider audiences and where to source footage.
We hope you found the session useful. If you’re looking for further help with videos for COP26 then just drop Richard an email and we’d love to jump on a call: richard@videorev.org
This video and blog explain how to run a meeting with 5 people to generate 100 content ideas in 1 hour, using the principles of the Design Sprint.
We know this process works because we used it with Freedom from Torture to help them raise £300K and create their best performing Instagram post of all time.
Before you start:
• Define your objective
• Identify a very specific audience and their motivations
• Define the campaign story and the key facts, values, quotes and images, you can use to communicate it
For paid ads you can use the Facebook Ad Library to identify the concepts that other organisations are putting money behind.
For videos the VideoRev Hookbook has identified the top 30 video Hooks for campaigners.
For image posts we use the VideoRev Imagebook, which has identified the 43 top performing creative concepts for Facebook and Instagram.
Using these tools we can spend just 10 minutes selecting the 10 most relevant concepts.
We create a Miro board and arrange these successful concepts along the top and have people generate new ideas that apply these creative approaches to our campaign.
Each of the 5 participants brainstorm alone to generate one new concept a minute for 20 minutes. Leaving us with 100 concepts.
We filter from 100 ideas by having participants vote using dots on which concept would engage them immediately.
At this point, you can select the most popular concept based on voting or develop the top 5-10 into a prototype for user feedback.
Using Miro and quick Google image searches we can simply mockup the concepts into a rough prototype with text on an image. We export these images from Miro and put them directly into a Google Form.
It’s easy to then circulate this to colleagues or friends to vote on the concept. But it’s most impactful to recruit members of the target audience to vote on the most engaging concept.
Using this feedback we can not only select the concept that is likely to perform best on social media but we can also strengthen it based on the qualitative feedback.
Using this process for Freedom from Torture’s Christmas campaign we generated over 100 creative concepts for image and video ads.
Because you can never be certain which will perform best, we delivered 20 videos and 20 images, and allowed Facebook to optimise. This process led to a 150% increase in performance from the previous year and a total return on investment of 2.94.
If you found this useful, send this page to someone you’re working with and book a meeting to try out a concept generation session using this 5 step Sprint process.
To find out more about how you can use revolutionise your content creation using the principles of the Design Sprint, read more about our Creative Sprint Workshops.
Enter your details to get instant access to over 30 hooks that the most successful campaign videos are using to drive online engagement.
Start applying them in your own videos and increase engagement immediately.
After analysing over 100,000 videos I discovered the 30 hooks that the most successful campaign videos are using.
Using these hooks I was able to create campaign videos that have received 50 million views and one million shares
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